Performance Marketing Manager

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world’s largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry’s AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we’ve raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers. We’re looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You’ll find leaders, colleagues who’ve competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that’s what it takes to reinvent a $220B industry.

Why This Role Matters Now

We got there by moving incredibly fast and hiring an exceptionally sharp, hard-working and deeply committed team from leading tech and accounting companies - Ramp, Meta, Microsoft, Lyft, PwC, Deloitte, J.P. Morgan, Bloomberg, Sage, Xero and Intuit. And some of us don't have a fancy logo on our resume and are here for a shot to prove ourselves.

We’re a small team, growing fast with huge momentum - join early.

As our Performance Marketing Manager, you’ll own paid acquisition across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit and X — managing budget, testing 10+ creative concepts a week, and iterating hard on what converts.

This is an intense, hands-on role with full ownership. We expect you to push for excellence and raise the bar.

📍 Location: New York City HQ, 7 World Trade Center

Where you'll create impact

• Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
• Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting
• Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
• Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
• Set up or significantly improved conversion tracking and attribution
• Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
• Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

What sets you up for success

• 5+ years of experience managing digital marketing campaigns
• Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

Meet the Team

• Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Why you’ll thrive here

• Significant equity ownership in one of the top AI companies in the world
• You’re joining early and will grow with DualEntry
• Your feedback shapes the product directly
• High-speed, high-trust environment with high expectations

Compensation & Benefits

• Equity: $50,000 - $75,000
• Base Salary: $160,000 - $210,000

• Medical, dental & vision insurance
• One Medical membership
• Mental health support (Talkspace)
• Fertility & family-building support (Kindbody)
• Virtual healthcare (Teladoc Health)

• 401(k) benefits
• Commuter benefits

• Learning & development budget for courses, certifications & language learning
• Unlimited AI tokens
• AI skills development & enablement

• Visa & permanent residence sponsorship
• Relocation support for employees moving to New York
• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy
• Snacks, drinks, team events & more

“We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come”

Jan Abaza, Founding Product Marketing Manager at DualEntry